RoryMcCaffrey

Currently Working On

January 2025 Wildfires

LA Needs Your Help!

As wildfires rage across the Los Angeles, on-the-ground organizations are struggling to keep up with demand for their services. Here's some organizations that could benefit from donations, volunteers, or increased visibility of their services; Pasadena Humane Society, Los Angeles Red Cross, World Central Kitchen, Los Angeles Fire Department Foundation, Los Angeles Animal Services, Los Angeles County Animal Control & Care, Watch Duty.

Designing a More Human-Centered Telecom Service.

Design System, Web Design | Communications

Designed and refined existing branding guidelines, coordinated marketing materials, developed website to be more user-friendly, accessible, and up-to-date with content, SEO, and usability audits. Incorporated more people to showcase impact of services on the end user.

NG911.cx

Web Design, Copywriting | Telecommunications

Designed an informational website about what Next Generation 911 (NG911) is, who it's for, and why it exists. Evaluated pitfalls of the existing NG911.cx website design, researched NG911 and relevant laws, broke down features from other websites, created visual and copy, and communicated with developer team.

Immanuel House

Web Design | Non-Profit

Designed and built website for the refugee, transitory housing organization, Immanuel House of San Jose. Performed backend services to streamline functions including; setting up Google Workspace, creating e-mail accounts for administration, migrating to new web hosting platform, integrating Google forms/email notifications, and indexing for search engine visibility.

Project Kiki

Service Design | Health

Designed a service for increasing accessibility of maternal health information for mothers in Kenya. Conducted literature reviews and interviewed public health researchers who worked in similar ethnogeographical regions to uncover a larger issue stemming from mistrust with Kenya's maternal healthcare. Designed an interactive voice response, IVR, system to increase engagement via ecosystem maps, journey maps, and service design blueprint.

SHARE-NW

Usability Testing | Health

Designed, wrote, moderated, and evaluated the results of a usability test for a dashboard designed for rural public health practitioners operating in Alaska, Idaho, Washington, and Oregon. Uncovered the ambiguity of public health categories, even from federal resources are often disputed by on-the-ground practitioners and can impact adoption from currently used and less-efficient resources.